Articles About Travel

Improving Travel Agency Websites with Professional Web Evaluations

San Francisco, CA (PRWEB) January 16, 2007 -- Now it's possible for travel agencies large and small to find out how to generate more leads and sales from their websites. A new agreement between Resolve Digital and the American Society of Travel Agents (ASTA) provides for low-cost, professional website evaluations to ASTA members worldwide.

A website evaluation is the fast, cost-effective way to improve a site's performance. The process starts with a 24-point questionnaire that helps agencies define their business goals and target audiences - to think about their website strategically. At the conclusion, a web evaluation report describes the problem areas and offers recommendations to fix them.

ASTA Executive Vice President and COO William A. Maloney, CTC, believes this is a smart move for the organization and its 20,000-plus members. "Our mission is to enhance the professionalism and profitability of member agents, so we're always on the look-out for tools to help improve the way they do business. The Internet has transformed the travel industry. To remain competitive, our members need websites that are engaging, informative, and user-friendly."

Resolve Digital's Managing Partner, Barry Harrison observes: "Many travel agencies suspect there's something wrong with their site and need a fresh, objective opinion - that's where we come in. It can be an essential marketing tool, but too often, websites provide little benefit to the agents. The first step in correcting that is an objective web evaluation."

Resolve's web evaluation reports include a list of recommendations so agencies understand the top priorities and know what steps to take first. "Every website is a work in progress. Every website can perform better," notes Resolve Digital's Creative Director, Patrick Morrow. "We think of ourselves as advocates for your visitors, because what's best for them is best for your business."
   
About ASTA (visit www.astanet.com)
ASTA, short for the American Society of Travel Agents, is the world's largest association of travel professionals. Our 20,000-plus members include travel agents and the companies whose products they sell such as tours, cruises, hotels, car rentals, etc. We are the leading advocate for travel agents, the travel industry and the traveling public.

About Resolve Digital (visit http://www.resolvedigital.com/landing/asta)
Resolve is a web design and marketing firm based in San Francisco, CA. We guide our clients through the complex terrain of web marketing to help them enhance the visitor experience, build customer loyalty, generate leads and increase sales.

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