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socialDragon and Sustainable Travel International Partner for Global Change and Action Through Social Engagement and Conversation

Santa Ana, CA (PRWEB) February 21, 2008 -- socialDragon and Sustainable Travel International (STI) announce today their partnership to offer corporations the socialDragon conversational marketing solution. Corporations will now be able to actively engage consumers in conversation to raise awareness of their dedication to saving the environment and take action to reduce their global carbon footprint.

With socialDragon's exclusive relationships with social networks and across STI's global partnership network, corporations can propose to people how to take action to be the advocates for their brand and be the makers of change. Corporations may also hold focus groups, market studies, and interactive contests for consumers to share what they are doing for the environment and be recognized by the social community, the corporation and their peers.

"Only with people taking charge and expressing the change with their friends, family, and social networking buddies, can there be understanding of what change is and how it is taking place. Conversational Marketing for the environment and sustainable methods to save the environment help create an extremely viral message of change: change for the environment, change to help future generations, and change to help the globe," says Gavenraj Sodhi, President & CEO, socialDragon.

"It is becoming increasingly apparent that travel and tourism needs to result in a net benefit for the socio-cultural, economic, and natural environments of the areas in which it takes place. Research suggests that social marketing tools and techniques may have a lot to offer companies that are engaged in sustainable tourism and who are seeking better ways to reach the market of conscientious travelers, so we're very excited about partnering with socialDragon," says Brian T. Mullis, President of Sustainable Travel International.

About socialDragon, Inc.

Founded in 2006, socialDragon is an environmentally-friendly organization dedicated to helping businesses realize the benefits and values of integrating 1-way advertising initiatives with conversational marketing and engaging the people to be your brand advocate.

Our CONVERSATIONALmarketing? solution and exclusive relationships that make up our GuanxiNation? allow brands to have a destination with a comprehensive solution to engage, with their permission, a psychographically-rich population of more than 53 million people in our exclusive partner network. Conversation may be extended through integrations with Facebook, MySpace, and others. socialDragon provides complete control, measurability and results for your campaigns serving brand opinion, contribution, promotion, feedback, and more.

When you run your campaign through socialDragon, a portion of the revenue generated is directed to reduce carbon emissions. We are not only here to help brands build awareness with people but to help organizations in their going green initiatives. Introduce social responsibility as a competitive differentiator for your brand's identity, beliefs, day to day operations, and the campaigns you run.

Try us out, be part of the evolution, and be part of the change. Develop active conversation where 1-way advertising stops. Let us show you laser-focused results you have never seen before! With socialDragon, B to C suddenly has a totally different meaning: "Be to See". For more information, please visit socialDragon, Inc. (http://www.socialDragon.com)

Guanxi (gwan-shee) -- The universe of social clusters that make up our GuanxiNation? provide brands the reach into communities of psychographically-rich people for CONVERSATIONALmarketing?. Defined as a personal connection between two people in which one is able to prevail upon another to perform a favor or service. Guanxi can also be used to describe be a network of contacts, which an individual can call upon when something needs to be done, and through which he or she can exert influence on behalf of another. In addition, guanxi can describe a state of general understanding between two people: "he/she is aware of my wants/needs and will take them into account when deciding her/his course of future actions which concern or could concern me without any specific discussion or request." Wikipedia -- Guanxi (http://www.wikipedia.com)

About Sustainable Travel International

STI is a not-for-profit organization whose mission is to promote sustainable development and eco-friendly travel by providing programs that help travelers and travel-related companies protect the environmental, socio-cultural and economic needs of the places they visit, and the planet at large. For more information, please visit Sustainable Travel International (http://www.sustainabletravelinternational.org)

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