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Article: How Online Videos Boost the Travel and Hospitality Industry

Cleveland, OH (PRWEB) April 17, 2008 -- To highlight the benefits of online video (http://www.fathomseo.com/internet-video-marketing.asp) for the travel and hospitality industry, Fathom SEO has released a new article, "Meant for Each Other: Travel & Hospitality Industry and Online Video." http://www.fathomseo.com/hospitalityvideo/

While user-generated videos are flooding the Internet, many video sharing sites have channels specifically dedicated to Travel. Most of the videos found there are user-generated, meaning corporate hotel chains, travel and tourism bureaus, and international attractions have yet to fully grasp the power of online videos.

"The emergence of corporate video production (http://www.fathomseo.com/channel-guide.asp) allows businesses to set themselves apart from the pack," said Jim Kukral, Internet Video Marketing Specialist at Fathom SEO. "It just makes sense for hotels, resorts and other travel destinations to take advantage of this form of self-promotion. If you don't produce professional videos for your website and travel portal sites, you're letting your competitors and amateur videos get a gain on your potential - and precious - travel dollars."

Websites dedicated to travel videos are mostly filled with user-submitted online videos. It's a big piece of the pie left uneaten by the travel and hospitality industry, says Kukral.

"You have just seconds to capture a prospective customer's attention when they're on your website or if they're surfing through a travel portal site," he said. "Why not build an emotional connection with them - as well as increase your reservation requests - with a professional online video? The whole purpose of your website is to bring the visitor into your experience. With online video, it's done. You're able to showcase a powerful, engaging video to visitors 24 hours a day, across the globe."

About Fathom SEO:

Fathom SEO is a Search Engine Marketing firm specializing in SEO, Pay-Per-Click, Opt-in Email Marketing and Internet Video Production. Fathom SEO's team of online video specialists can help plan video production, film videos on site, and professionally edit and distribute online videos to a company's website and other online video sharing sites.

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